Project: Premier Vision Rebrand

Agency: Traction Factory

Mission: Fashion a voice for a local, boutique optometrist chain to be used on their site, packaging and other collateral.

Hats worn: Raconteur, wordsmith, ideator, copywriter.

What was Ryan thinking? The OG Ryan Carter and Ryan Strode collabo. We linked up to show the world Premier Vision is here. Let's leave the ready-to-wear, “get you in and out in an hour” stuff to the other guys.

The target was a higher income, suburban audience, so we wanted to let them know that the Premier Vision Experience is more than filling a prescription. It's the difference between an afterthought on your face and the perfect perception.

The addition of an energetic voice and bright, retro visuals totaled up to a new attitude and fresh perspective the client didn’t see coming.